Privacy Policy

Draft for review — not yet solicitor-approved. This is a starting-point example, written to accurately describe what the website actually does today. Anything in [square brackets] is a real gap that needs an actual answer before this goes live — a solicitor should also check the wording before it's published for real.

Last updated: [date]

1. Who We Are

This policy explains how H. SHEIKH LONDON ("we", "us", "our") collects and uses personal data when you visit this website, place an order, contact us, or sign up to our newsletter. We're the data controller for this information. Contact us at support@hsheikhldn.com with any privacy question. [If registered with the ICO, add registration number here.]

2. What We Collect, and Why

When you place an order

Name, email, phone number, and delivery address — to fulfil and deliver your order, send order confirmations, and handle any customer service or refund request. Card payment details are entered directly into our payment provider's secure checkout (SumUp) — we never see or store your full card number.

When you contact us

Name, email, phone number (optional), and whatever you write in your message — to respond to your enquiry. We keep a record of enquiries and replies so our team has the full history if you write to us again.

When you join our newsletter

Just your email address — to send you occasional emails about new products, restocks or offers. Every email includes an unsubscribe link, and unsubscribing takes effect immediately.

When you talk to Aura, our AI assistant

Messages you send to Aura may be processed to generate a helpful reply [— currently via OpenAI, our AI provider, once this is switched on; until then, replies come from a fixed set of pre-written answers and nothing is sent to a third party]. Avoid sharing sensitive personal or medical information in this chat.

Automatically, when you browse

A small session cookie to remember what's in your shopping bag as you move between pages. This cookie is essential to how the site works and isn't used for tracking or advertising. [If analytics or marketing cookies are added later — e.g. Google Analytics, Meta Pixel — this section needs updating, along with a cookie consent banner where required.]

3. Our Legal Basis for Using Your Data

• Contract — processing your order, name and address, to deliver what you've bought.
• Legitimate interest — responding to enquiries, keeping our records, preventing fraud.
• Consent — sending you marketing emails, which you can withdraw at any time by unsubscribing.

4. Who We Share Your Data With

We share the minimum necessary with a small number of trusted providers who help us run this business:

• SumUp — to process card payments securely.
• [Courier name, e.g. Royal Mail / DPD] — to deliver your order.
• [Email provider, e.g. Google Workspace] — to send order and account emails.
• OpenAI — only if you message Aura once live AI replies are switched on.

We never sell your personal data to anyone.

5. How Long We Keep Your Data

Order records are kept for [6 years], in line with standard UK tax and accounting record-keeping requirements. Enquiry records are kept for as long as reasonably needed to resolve your query and a short period after. Newsletter emails are kept until you unsubscribe. You can ask us to delete data we're not legally required to keep — see your rights below.

6. Your Rights

Under UK GDPR, you have the right to:

• Ask what personal data we hold about you, and get a copy of it.
• Ask us to correct anything that's inaccurate or out of date.
• Ask us to delete your data, where we're not legally required to keep it.
• Withdraw marketing consent at any time (just click unsubscribe).
• Complain to the Information Commissioner's Office (ICO) if you're unhappy with how we've handled your data.

To exercise any of these, email support@hsheikhldn.com.

7. Children

This website and our products are intended for adults. We don't knowingly collect personal data from children.

8. Changes to This Policy

We may update this policy from time to time — the "last updated" date at the top will always reflect the current version. Significant changes will be reflected here; it's worth checking back occasionally.

9. Contact Us

For anything covered in this policy, email support@hsheikhldn.com.

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